Cyber cute: Marc by Marc Jacobs launches their S/S 2010 live over the web

Fashion voyeurism just got a little sweeter. At last night's Marc by Marc Jacobs S/S 2010 preview party held at the Harajuku store (Jingumae 4-25-18, Shibuya-ku), video cameras nearly outnumbered guests as the brand encouraged both established media and cyberspace reporters to beam images of the flirty clothes as well as the invited celebrities directly to their respective websites.

Model MEGUMI poses with a copy of the new Marc by Marc Jacobs mook from Takarajima.

"Utilizing these tools has been done in other instances before so it's not completely innovative, but I think we are the first to do it in Japan," said Martin Webb,  marketing & communications director for Marc Jacobs Japan, who is a blogger himself. 

Of course, the idea only works if people have something to blog about, and that fodder was provided by a trio of "it"-girl models who kicked off the preview by parading a few key looks for the season. "ViVi" model Kiko Mizuhara, TV personality MEGUMI, and "Hana Yori Dango" star Mao Inoue held the rapt attention of all -- until the champagne kicked in. And if any subsequent dirt went down, it will have been recorded at #marc2010 faster than one could say #donteventhinkaboutwitteringthat.

More pictures from the event can be seen at Mai Sassy Girl and Ena's Glam Blog.