American superheroes get manga and anime makeovers
It’s a battle not even The Hulk could win: American teens are increasingly turning to anime and manga for entertainment. Marvel’s response: If you can’t beat them, join them.
The company partnered with Japanese studio Madhouse to produce four anime series starring Western superheroes. The first two, Iron Man and Wolverine, will be released on Animax in 2010. Animators put the characters in Asian settings and drew them à la anime; Wolverine has a slighter build and waist-length flowing hair. If it weren’t for his signature claws, I’d mistake the trailer for a samurai series.
Marvel also gave Wolverine a manga makeover in a series titled Wolverine: Prodigal Son, released last April. The American-produced comic imagines the hero as an angry 14-year-old student at a Japanese-style dojo. Nightcrawler becomes a Gothic bishonen (beautiful boy), Kitty is a kawaii girl who wears cat-ears and the Beast looks as cuddly as Pokémon.
Reviews are mixed for both the anime and manga. Diehard fans hiss at the Japanese re-imagining, but others enjoy the stylish spin. Regardless, you can expect more Asian influences in the world of Western superheroes. Hugh Jackman, who plays Wolverine in the live action films, recently said he’s keen on making Tokyo the setting for the sequel to X-Men Origins.
A peek at Anime Wolverine
La Carmina writes about Harajuku pop culture and all things spooky-cute. She is the author of three books about Japanese pop culture and food, including Cute Yummy Time and Crazy Wacky Theme Restaurants: Tokyo – for which she did all the photos and illustrations. Both books were released in October, accompanied by a US major city book tour.
For more, please visit her website.




