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Kirin and Suntory go back to being rivals

Kirin and Suntory go back to being rivals

The two Japanese drink giants have abandonded a plan to merge into an internationally competitive super beverage company
Suntory Kirin mergerKazuyasu Kato, president of Kirin Holdings, grimaces at the February 8, 2010 press conference where Suntory and Kirin officially called off the merger talks.

Suntory-Kirin merger is called off

In Summer 2009, the two Japanese beverage giants Suntory and Kirin announced a possible merger in preparation for greater international expansion.

Yet after six months of talks, the companies called off their merger plans yesterday at a press conference. Apparently the two beverage giants couldn't agree on details like the core merger share ratio and the valuation of Kirin's pharmaceutical business, Kyowa Hakko Kirin. (We know, right, a brewery that makes drugs: Awesome.)

We'd be happy if the merger talk meltdown meant more diversity among the companies' beer offerings. But if it just means more happoshu and third-category beer, well, maybe it's back to the negotiating table for those guys.

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W. David Marx was CNNGo's initial Tokyo City Editor. His writing has also appeared in magazines such as GQ, Brutus, Weekly Diamond, and Nylon, as well as his web joural Néojaponisme.
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