Record label Avex Trax is launching a new 25 year-old 'foreign' female singer named Iconiq. Aiming for an air of mystery, Avex has been silent about the singer's background, and in an act of reinvention, Iconiq shaved her head à la "Alien 3."

According to Japan Zone, Iconiq has already lined up seven campaigns for major corporations in conjunction with her new single "Change Yourself" to be released on March 10. This comes after her heavily-promoted spot for Shiseido cosmetics. All seven commercials will run back to back on March 13 on TV Asahi.

So where exactly did this singing sensation come from? Iconiq's official profile seems to be missing a few important details. Luckily, the Internet knows. Avex does not list a real name or location of birth, but Wikipedia Japan states that Iconiq is actually is Ayumi Lee -- a Korean-Japanese from Tottori Prefecture. She also, apparently, is a native Japanese speaker who had to learn Korean when she started her pop career in that country. So much for her being an import to Japan.

In order to learn more about Ayumi Lee's pre-Iconiq past, we dove into the YouTube archives. Here are a few select clips.

1. Sugar - "Secret"

Ayumi Lee first rose to fame in Korea as one of four girls in pop group Sugar. (No, not the one with Bob Mould.) According to the English Wikipedia page about the group, Sugar only mustered up "mediocre success in the South Korean market." For reference, Ayumi Lee is the third of the four girls to sing in the verse.

2. Ayumi Lee on Korean TV show

Korean TV is so much like Japanese TV. Variety shows! Melodrama! Superfluous subtitles! Here is Ayumi Lee telling a very 'cell phone novel'-esque story about an ex-boyfriend back in Japan she left behind to pursue stardom in Korea. He later tragically died in a car crash.

3. Ayumi Lee - "Cutey Honey"

Once Lee left Sugar, she embarked on a short-lived solo career in Korea most remembered for her cover of the "Cutie Honey" theme song. She disappeared from the entertainment scene soon afterwards, only to emerge at the end of 2009 under a new name: Iconiq.