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by Yoko Kumano
20 October, 2009



   
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Anti-National-ism: Two alternatives for international groceries at cheap prices

National Azabu is the consensus go-to market for foreign food imports, but shopping at Seijo Ishii and Kaldi Coffee Farm will save you money
 
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National Azabu
National Azabu is the place to go when you absolutely, positively have to pay ridiculous prices to indulge in dubious culinary excess.
National Azabu (Minami Azabu 4-5-2, Minato-ku, 03 3442 3181, 9am-8pm) enjoys a reputation as the premier international supermarket for those wanting the super-sized American grocery experience. You pay an outrageous markup, however, for the privilege of pushing around a giant shopping cart and gazing at the giant row of Hamburger Helper.

Here's the deal though: There are two cheaper, more convenient supermarkets in Tokyo for foreign foods -- Seijo Ishii and Kaldi Coffee Farm. They don't stock everything that National Azabu does, but for those in need of a foreign-food fix, they're worth a look.

Seijo Ishii: Location, location, location … and beer

Seijo Ishii's mission statement is "Good quality and good price." In the grander scheme of things, it should be "Good quality and better price."

With 27 locations throughout Tokyo, Seijo Ishii should be everyone's first stop for international food staples, from jalapeño peppers to Guinness. Seijo Ishii stores are usually located inside train stations like Shinjuku and Ebisu, or within a one- to two-minute walk from a station (e.g., Shinagawa, Hatagaya).

Convenience is a factor, especially when the pasta's in the pot and you're all out of canned tomatoes or wanting to pick up some hard-to-find foreign beer on the way to a party. In addition to international beers --  Pilsner, Hoegaarden, Chimay -- they also carry several 'jibiru' or Japanese microbrews.

Selected locations:

Seijo Ishii Atre Ebisu: Atre Ebisu 3F, Minami Ebisu 1-5-5, Setagaya-ku, tel. 03 3448 1070, 8am-11pm

Seijo Ishii Select: Apartments Nishi-azabu 1F, Nishi-azabu 4-15-2, Minato-ku, tel. 03 5766 7555, open 24 hours

Seijo Ishii Lumine Shinjuku: Lumine Shinjuku 2 1F, Shinjuku 3-38-2, Shinjuku-ku, tel. 03-3448-5133, 10am-10pm

Kaldi Coffee Farm: Good prices with a heart

Kaldi Coffee Farm prices are unbeatable, consistently lower than National Azabu's and Seijo Ishii's in head-to-head price comparisons on everything from De Cecco's spinach fettuccine to Skippy peanut butter.

In addition to carrying well-known brands such as Old El Paso and S&W canned foods, Kaldi Coffee Farm offers a line of its own products. Kaldi Coffee Farm-brand dried fruits, spices and cartons of juice are especially low-priced compared with big-name counterparts.

Kaldi supports global causes such as the "Bird Friendly" project, which aims to protect Latin American regions by promoting traditional shade-grown coffee cultivation, and the Doi Tung Project, which helps opium-growing regions of Thailand and Myanmar shift to coffee and macadamia nut cultivation.

The only drawback: Kaldi Coffee Farm's super-narrow aisles and high shelves induce horrifying claustrophobia. 

Locations:

Kaldi Coffee Farm Shimokitazawa: Kitazawa 2-19-5, Setagaya-ku, tel. 03 3422 9512, 10pm-10pm

Kaldi Coffee Farm Nakameguro: Nakameguro GT Plaza 1F, Kami-nakameguro 2-1-3, Meguro-ku, tel. 03 5720 6275, 10am-11pm




   
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Tags: tokyo supermarkets, tokyo groceries, Japanese microbreweries
user comments and reviews (5)
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ed100
19 November, 2009
Much bigger and cheaper than these is Yamaya, http://www.yamaya.jp/. It is especially good for liquor, but it has loads of great items, and it is very cheap - many things cost 100 or 200 yen.
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ed100
19 November, 2009
Much bigger and cheaper than these is Yamaya, http://www.yamaya.jp/. It is especially good for liquor, but it has loads of great items, and it is very cheap - many things cost 100 or 200 yen.
FrankieBit
16 November, 2009
Not sure of Meguro but the 2 Kaldi shops in Shimokita also offer free hot coffee to all customers!
JapaGaijin
4 November, 2009
Agreed with GroveMonkey, in that there are loads of decent shops around that have foreign food nowadays at prices that are comparable to other Asian cities in the region. You neglected to mention Nissin, Hanamasa, and Yamaya, allo if which have stores within 2 kilometers of National Azabu Supermarket, and all of which are also cheaper than National Azabu. Kaldi Coffee is not well known at all in the Minato-ku area (main foreign area) that is around the National Azabu supermarket.
grovemonkey
29 October, 2009
Nowadays there are loads of decent shops where you can buy foriegn foods. You can always go out to Costco, too. AOKI is a another good option in Tokyo. I do think you will see a number of these high-end food shops closing because of a lack of interest and pricing. Cheap is in-style now in Tokyo.
ramentokyo
24 October, 2009
What? No mention of Nissin in Nishi-Azabu, or of National Den-en for that matter?
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