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by W. David Marx, Tokyo Editor
20 January, 2010



   
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Snack Nation: Chocolate Sparkling soda

Suntory goes into uncharted territory with a clear sparkling soda flavored like milk chocolate
 
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chocolate sparkling
The gold packaging and mock-British give the drink airs of a luxury soda rather than an intentionally crazy drink for rambunctious children.

Suntory's Chocolate Sparkling soda sounds incredibly revolutionary at first. A chocolate sparkling soda? Without the milk of an egg cream? Has the world gone mad?

And yet I can safely report that Chocolate Sparkling is not only plausible but quite drinkable.

There are some lingering mysteries, however. The actual beverage is completely colorless, which is an odd way to reinforce the 'chocolate' part of the concept. Perhaps Suntory wanted to emphasize a diet-friendly lightness in stark opposition to normal colas. Chocolate Sparkling may be intended as an alternative to a big frosty milkshake. (Or imported cases of Yoo-hoo.)

The taste? Chocolate soda makes perfect sense when contemplated through the conceptual lens of cream soda. Suntory's Chocolate Sparkling is basically a cream soda with chocolate instead of vanilla.

Overall, Suntory deserves credit for a well-made product. Sure the flavor is artificial and lacks the milky density usually associated with chocolate, but Chocolate Sparkling is a much stronger beverage than Pepsi's Azuki and Shiso experiments. The bouquet is nice, the carbonation strong and the flavor crisp. The only quirk is the light waxy-ness left on your lips after partaking.

Most impressive fact: Suntory concocted Chocolate Sparkling mostly from white grape fructose. And if you are wondering whether it's caffeinated, you better believe it.

 




   
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W. David Marx is CNNGo's Tokyo City Editor. Originally hailing from the American South, David studied East Asian Studies in New England and then worked for the magazine Tokion in the Lower East Side. After moving to Tokyo in 2003, he has completed a M.A. in Consumer Behavior, worked for an ad agency, written freelance for magazines such as GQ, Brutus, Weekly Diamond, and Nylon, founded numerous niche blogs, and recorded two albums on New York-based indie labels.

Read more about W. David Marx
Tags: snack nation, Japanese snacks, Japanese beverages, chocolate in Japan
user comments and reviews (2)
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mrsalbrecht
26 January, 2010
Suntory's Sparkling is fantastic. My review is here: http://www.sarahjoyalbrecht.com/2010/01/24/review-suntorys-chocolate-sparkling-soda/
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mrsalbrecht
26 January, 2010
Suntory's Sparkling is fantastic. My review is here: http://www.sarahjoyalbrecht.com/2010/01/24/review-suntorys-chocolate-sparkling-soda/
melisamuhd
20 January, 2010
very interesting and impressive!
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Thank you - your submission is being reviewed by our staff.
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