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McDonald's Japan

Tokyo McDonald's staff stay home to save power
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Tokyo McDonald's staff stay home to save power

No Big Macs by email, alas, but stores will get hotter and dimmer
McDonald's Japan turns Big Macs into big profits
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McDonald's Japan turns Big Macs into big profits

The American burger chain achieves record group net profits in 2009, but still plans to close 433 underachieving stores
The 'Naruhodo' guy: More foreign nerd marketing
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The 'Naruhodo' guy: More foreign nerd marketing

Mercedes-Benz follows the advertising tactic of using foreigners in glasses who speak butchered Japanese
Happy Meals: 10 Asia-inspired fast food menu items
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Happy Meals: 10 Asia-inspired fast food menu items

Think global, eat local. The taste-bud titillating twists to be found in Asian fast food joints
Japanese comeback: The Chicken Tatsuta returns
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Japanese comeback: The Chicken Tatsuta returns

After a five year absence, McDonald's brings back a classic -- but for only one month
McDonald's exploits white American nerdiness to sell burgers
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McDonald's exploits white American nerdiness to sell burgers

Love him or hate him, McDonald's Japan's new mascot Mr. James is the talk of the internet
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