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Watch out -- the FitFlop has landed in Singapore
The gym meets the flip flop -- funky footwear aimed at firming you up
Walkers with attitude -- available exclusively from Her Glass Slipper.Clear some space next to those Havaianas and Birkies, there’s a new, and unusually designed, contender in town. FitFlops -- touted as "flip flops with the gym built-in" -- are now available in Singapore.
FitFlops are already making waves in the United States (especially in cellulite-sensitive Hollywood), where fitness and time are in short supply. If you submit to the spiel, they’re technologically designed to tone and trim legs by increasing the work done by calf muscles while walking. The FitFlops marketing machine lays claim the shoes can even begin to tone those flabby butts and reduce cellulite.
Check out the FitFlop website: the wonder walkers’ "uniquely built multi-density midsole activates muscles midstep to help tone thighs, calves and glutes by slightly destabalizing the foot as one walks, creating a continuous tension in the leg and buttock muscles."
Wow. So if these take off, expect to see a swathe well toned legs and buttocks cutting through the Singapore crowds.
The FitFlop range is available from local shoe stockist Her Glass Slipper in the heart of the business district.
