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Where we shop -- 5 Singapore fashionistas speak out

Where we shop -- 5 Singapore fashionistas speak out

Meet the lovely lady muses from local fashion portal Sloane Elizabeth Robertson
Muses of Sloane Elizabeth RobertsonTrue to their appellations as "muses," the ladies of Sloane Elizabeth Robertson folick in the park.

If you're a shopaholic in need of constant retail therapy, here's a support group of sorts. Sloane Elizabeth Robertson (SER) is the self-proclaimed "Secret Society for Shopaholics" that pulls together niche brands into their fashion portal and organizes shopping events for like-minded sufferers.

But what does the long enigmatic name of "Sloane Elizabeth Robertson" mean? According to the SER website, it's named after shopping streets in three of the world's top fashion capitals -- London's upscale Sloane street lined with upscale boutiques and restaurants, the stretch of specialty boutiques and department stores in Sydney known as Elizabeth Street, and Robertson Boulevard, Los Angeles's haven for stylish finds and celebrity sightings.

What inspires the inspired then? The anointed "muses" of SER speak out on their own style, obsessions and more importantly, where they shop.

Amanda Drosten
Amanda Drosten
Amanda Drosten

Free spirited and easy-going sum up Amanda's personality and style. A big fan of nature, this senior account manager and part-time yoga instructor spends most of her free time doing yoga and other outdoor activities. She loves pushing her limits whether it's going bungee jumping to conquer her fear of heights or eating new and exotic foods.
Personal style: "Earthy, unfussy, bohemian and beach-inspired."
Current obsessions: "Tie-dye, frozen yogurt, my Coach boots, my surfboard, and finding music on www.RcrdLbl.com."
Shops at: "I get my basics from Cotton On and Topshop, but I prefer shopping on holiday. On my last trip to Turkey, I picked up some bright long dresses and jumpsuits from a local designer. There's also a great shop in Jakarta called FJL where I buy all my jeans."

 

Angela Leow Gray
Angela Leow Gray
Angela Leow Gray

Coming from a public relations background, Angela recently broke into the interactive arena working on marketing campaigns for corporate clients as an account manager. She is an avid Blogger and aspiring entrepreneur. Angela blends a healthy work-life balance and gets her adrenaline fix by being one of the few female mountain bikers in Singapore.
Personal style: "Bipolar and versatile; anything goes."
Current obsessions: "Froyo with blueberry and mochi, peonies, stationery, Illy coffee, and the colours peach and lime."
Shops at: "Massimo Dutti, which is classy, elegant, and affordable, and Adidas, because there is a sporty girl in me! I also get my jewelry from www.Pinc.ws, and for occasions when I need a formal dress, I go to designer Ee-Lyn Tang at www.WeLoveYu.com for a perfect fit."

 

Dr. Jade Kua
Dr. Jade Kua
Dr. Jade Kua

If you find yourself in a fashion emergency, page Dr. Jade Kua. This ER registrar is known to have as much love for fashion as she does for medicine. Jade trades her scrubs for the likes of a Maison Martin Margiela blazer, Dolce & Gabbana cocktail dress or even a Lai Chan cheongsam.
Personal style: "A revolutionary road."
Current obsessions: "Belgian designers Martin Margiela and Ann Demeulemeester."
Shops at: "Chanel and Ferragamo for shoes, Hermes for bags and scarves, Blackjack and Club 21 for regular clothes, Dolce & Gabbana for cocktail dresses, and Cavalli, Wykkid Song and Lai Chan for evening gowns."

 

Stephanie Oh
Stephanie Oh
Stephanie Oh

Steph is a self-described 'monochromatic kid.' This advertising & promotions executive refuses to change. "I hate to look like I try too hard to look good," says Stephanie. So attempting to make it look effortless has always been her mantra. If she ever had a dress code, she'd name it the "lazy rebellion" look.
Personal style: "An obsessive amount of black, white and grey, and a little bit of vintage."
Current obsessions: "Shoulder pads. It represents everything chic."
Shops at: "Ambush on Devonshire Rd, Far East Plaza for knick-knacks, and places like Zara and Topshop because they are affordable. Otherwise I like to shop at home, where the laptop is, with the air-conditioning on."

 

Ekta Hathiramani
Ekta Hathiramani
Ekta Hathiramani

Ekta is almost never seen in the same outfit twice. Well-known for her experimental sense of style and use of colour, she mixes and matches high and low pieces for a head-turning outfit. Ekta enjoys keeping herself "in-the-know" via some of her favourite fashion blogs, sipping chai and listening to fine jazz tunes.
Personal style: "Free-spirited."
Current obsessions: "Cupcakes, blogging, pink lipstick, and big, chunky rings."
Shops at: "I'm literally at Topshop every other week to check out their new additions. I also like Rockstar at Orchard Cineleisure -- I love that they carry simple pieces, and brands like Toms and Pointer."

 

 

Shopaholics Anonymous

Sloane Elizabeth Robertson' is organizing its inaugural members-only shopping spree, Shopaholics Anonymous, on from Dec 10-13. The location is secret but there're promises of champagne and intimate shopping in a plush environment. To join, sign up for an invite at www.SloaneElizabethRobertson.com.

 

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