Collect your own works of art on 4x6" cards

Neocha (and its English-langauge counterpart NeochaEDGE) maybe be best known for its online promotion of China’s up-and-coming creative minds, but it has decided to switch things up a bit. Neocha is taking its online game offline, teaming up with PostKard for the perfect Shanghai collectible: postcards.

“We’re excited to announce a new partnership between NeochaEDGE and PostKard,” write Neocha co-founder Sean Leow on a recent post, “which will provide a unique, offline promotion opportunity for top young creative talent in China.”

Before you dissmiss postcards as "so 1990s" hear us out. PostKard is celebrating the launch of its new spinning racks by packing them with cards from China’s hot emerging visual artists; the artists you'll want to know about. It's a simple plan really. NeochaEDGE gets the artists and PostKard distributes the cards at Shanghai cafés, bars, restaurants and galleries so it’ll be easy to get your hands on them. Best part -- if one of the artists whose postcard you nabs goes big, which is not a totally unlikely possibility, you can say you were ahead of the game.

“The cards are flying off the rack faster than any designs in PostKard history,” says Leow. “This makes us happy because it means there is yet another platform for emerging creatives to have their talents seen and appreciated by more and more people.”

Want to start your postcard collection?

Leow’s tip: check out Taikang Lu, Shanghai's boho home away from home.