Trailers for “That Love Comes” from lead female character’s perspective. Voice over: “There is someone in the world, waiting. If you start believing in love at this very second, that love comes.”

Tudou, one of China’s largest video sharing site, has announced the fall release of its first made-for-Internet original production “That Love Comes” (欢迎爱光临) starring Joseph Cheng and Fei’er Li. The plan is part of the company’s overall strategy, “to produce several series based on what our Chinese audiences like to see and made with only the Internet in mind,” explains site co-founder Marc van der Chijs.

Reversing the common TV-to-Internet pattern that entertainment products usually follow, the first showing of “That Love Comes” (欢迎爱光临) will be online with a possible TV airing at a later date.

The idea behind the show is to cater to the younger side of China’s 420 million Internet users. Some 59.1 percent of those online are under the age of 30 according to China Internet Network Information Center (CNNIC). Many of China’s younger netizens go online to watch Korean, Japanese or Taiwanese shows, but watch few TV shows made domestically which often have plots based on history, family, or war, skewed toward an older viewing adience.

Tudou is hoping to change that. Their reported target market for this product is, according to their website, 18 to 35 year olds, a market on average 10 years younger than China’s average TV viewer.

Van der Chijs explains that, “Although producing shows ourselves is more expensive than licensing shows we feel it is worth it. Not only does this offer us the opportunity to differentiate ourselves once again from the competition, but also we have more ways to recoup our costs. Instead of having pre-loaders and other advertising as main revenue drivers for our content, we are now able to also use product placement and script placement in the series."

He continues that “Being able to integrate brands into the story line is of course very attractive to brands focusing on a young, urban audience with a high disposable income (Tudou’s core audience).”

Not content to stop at China’s younger set, Anita Huang, VP of Marketing & Business Development for Tudou assures us that, “We do plan to do an English subtitled version with the first few series to try a foreign audience's taste.”