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by Jessica Beaton, Shanghai Editor
2 February, 2010



   
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Healthy hops: Tsingtao beer 'can cure disease'

Qingdao’s new site takes a look back to yesteryear when drinking a Tsingtao could cure just about any disease that ailed you
 
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When you have one too many Tsingtaos, you might feel like you could take on anything -- and according to this 1950s Tsingtao commercial, that's not just the formaldehyde kicking in.

According to the trusty voiceover in the video, drinking a Tsingtao can cure “rheumatism, intestinal diseases, and is considered to be the bread of a liquid diet.” This sounds more effective than traditional Chinese medicine -- or at least more palatable.

Perhaps that's why China is now the world's largest producer and consumer of beer (Tsingtao loses out to first place producer Snow Beer). We're drinking for our health. 

Before you mock the message, check out this much more recent research that found Irish brewer Guinness's claims that it was "good for you" back in the 1920s may actually be true after all. 

See the Qingdaonese for the full video transcript listing all of Tsingtao beer’s benefits as well as how this local brew is made. 

The commercial also boasts that Tsingtao is a trusted source of Vitamin B and a popular choice of the Shanghainese masses, with “hundreds of crates delivered daily to every corner of Shanghai.” That's one thing that hasn't changed much since the 1950s.

 




   
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A borough-bred Manhattanite, Jessica Beaton has lived in Shanghai for three years working as a magazine editor and freelancer writer. She's now the Shanghai city editor at CNNGo.

Read more about Jessica Beaton
Tags: Tsingtao Beer Festival, traditional chinese medicine, beer festival, beer commercial
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