Good Earth's drool-worthy new baby line

Ask any local where to shop for the home and you can bet Good Earth will be in their top three recommendations.

Established in 1996, with its first store in Mumbai, the focus thus far has been on living, with a range of exclusively designed dinner wear, bed linen, cushions, home décor as well as a furniture.

On April 16 Good Earth will open up a new universe -- an environmentally conscious and socially responsible baby line called gumdrops.

"Our baby universe was born out of inspiration and necessity," says Good Earth director Simral Lal.

"I had two bouncing baby boys in three years and found myself inspired... [with] being playful and imaginative. I also found a real gap in the market as I looked for good quality clothes that are eco-friendly, soft, in happy colors, Indian contemporary and which reflect a philosophy I could connect to," Lal says.

Gumdrops has gifts, clothes, bed linen, bath and spa, dining, silverware and furniture for babies -- as well as Good Earth's first toy collection. Kids' party clothes and a maternity line are also in the offing.

The company is donating a percentage of gumdrops' sales to the education of underprivileged children through the Good Earth Education Foundation, which currently educates over 4,000 children free of cost in 40 rural schools.

Of gumdrops' earth friendly philosophy, Lal says, "We believe that if our children, the inheritors of the earth, are exposed to these values from an early age, they will be a lot more aware and thus more responsible towards our planet." 

Look for, specifically, soft cotton chenille stuffed toys, father and son matching shirts and bath towels made from organic bamboo.

Available from April 16 at Good Earth, Raghuvanshi Mansions, Raghuvanshi Mills, Senapati Bapat Marg, Lower Parel; +91 (0) 22 24951954; www.goodearthindia.com

Click here for a list of Mumbai Good Earth stores.