Design Stack: Creators of the 'Mumbai Week' logo
It's always nice to put faces to names. Or in this case faces to logos.
The brief was to create "order from chaos," "method in madness," to capture the Mumbai Week tag line: "In Love With The World's Most Chaotic City."
Design Stack co-founder Anoop Patnaik says, "The sensory commotion in Mumbai is probably one of its most salient traits. We tried to represent that with the horn of a rattling auto-rickshaw, the headlights and the bright colors of a Mumbai taxi."
Adds partner Priyanka Bhasin, "Behind all the chaos however, is an inspiring sense of festivity, like a giant, colorful circus. We conveyed that in Design Stack's logo for CNNGo Mumbai Week which is a pure celebration of our city's vibrancy."
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