W+K Delhi blog: How to be part of Delhi Society
This kick-ass advertising agency's Dilli office runs a website about their world, including this mini guidebook on how to fit into Delhi's notoriously nasty high society
I'm going to turn you on to a great Indian blog. That of too-cool-for-school international advertising agency Wieden+Kennedy in India and their Delhi office blog.
In between promos of their work, snapshots of W+K office life and events at their new neighboring art gallery W+K EXP (currently running the Art of Motorcycling exhibition with Royal Enfield) they're likely to come up with an inspiring piece of editorial.
Mumbai boys and girls are going to dig this post. Because it rips open everything they love to hate about their sibling city New Delhi. And because it's written right from within the whiskey-scented Delhi belly you know it's got bile and bite.
Mostly though it's a refreshing change from the Bombayite's out-dated mumbling on how the only thing that's wrong with Delhi... is the people. So here's Delhi showing Mumbai how to be a real bitch. Read 'em and weep butterflies.
Reproduced in part, with permission from W+K India:
How to be part of Delhi Society, Part 1
Many have whined and continue to whine about how Delhi society is very insular. This handy W+K insider guide will enable you to infiltrate the capital’s social scene by sounding like a punjabi playa.
1. Establish your buying power.
Assuming you can get invited to a party or gatecrash one, elbow into the large groups of prosperous-looking men propping up the bar. They’re likely to be talking about buying a new car or property. Ask them how much it costs, and then snap your fingers and shout ‘Just pikkidup, yaar!‘. Then cut down to a simple ‘Pikkidup!’ whenever someone mentions expensive things. This never fails to impress.
2. Order drinks with authority.
When you’ve sucked your whisky dry, don’t simper at the bartender for a refill. Yell ‘Chief!‘ at the nearest waiter, and then tell him to bring you a large one. Don’t ever thank the waiter, but pat his back once in a while in a condescending sort of way and ask him why he’s being miserly with the booze. Fussing over the type/quality of alcohol is considered ungracious and weak. Sticking your pinkie straight out when you hold your glass impresses some people. Slurring is definitely good form.
3. Ask people how much they earn.
Seriously. People like it. If they ask you how much you earn: exaggerate if you get paid a modest amount; downplay if you earn shitloads.
4. Ask people where they live.
‘Where do you put up?’ is as important as ‘How much do you earn?’. Remember that you will be quizzed on the value of your property or how much rent you pay.
5. Spend all your money on a flash car.
Sell everything if necessary. Call your Mercedes a ‘Merc’ or a ‘Sitara’ (star), and for Audis/BMWs, use model numbers only e.g. Q7, X5, A6, etc. If you have an X6, you will be respected. If you drive a Panamera or similar exotica, you can behave like a total arse and everyone will still love you.
For the rest of this inspirational, badly behaved piece of journalism, click here.
