Eat, drink and be charitable

Glass windows separate two starkly different worlds in Mumbai. There is the world on the street, where people eat and live, and the world behind the window of a hyper-modern restaurant with wine from California and cheese from France. It was an image like this one that inspired Nikhil Dokha, he tells DNA, to create the Mumbai Community Card.

Reconciling hedonistic urges with humanitarian ones, this card allows you to buy anything from groceries to dinner at a restaurant while simultaneously contributing to a social cause. A small part of the amount spent gets donated to an organization like Child Rights and You (CRY) but at no extra cost to the cardholder.

“We set our focus on raising funds for underprivileged kids and developed a self-sustained model for this by involving masses into it,” says Dokha.
And the ‘masses’ have indeed responded. Over 3,000 Mumbaikers have pledged to eat out this month using their community card and 50 restaurants across the city have joined the program to support ’Dine for Charity’.

So what are you waiting for? Eat, drink and make someone in need very happy.