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'We want Chinese youngsters to know what rising India is,' says Indian Embassy
Indian diplomats in Beijing use Sina Weibo microblog to update Chinese youth on travel to India and Bollywood
The Indian Embassy cultural office's account on Chinese microblogging site Weibo.
And we're neighbors. Imagine that.
“A lot of older people here have a recognition of India, but in the last 30 years we have missed out," S. Jaishankar, the Indian Ambassador to China told The Hindu.
"We are to some degree still playing catch-up."
To update our image in China, Jaishankar's Indian Embassy in Beijing has opened an India tourism and a separate India culture account on the popular Sina Weibo microblog -- one of the most free and vibrant spaces for debate in the Chinese blogosphere, with more than 100 million users.
Since it began posting on May 18, India Tourism’s Sina Weibo account has updated 197 times and already attracted 20,900 followers.
In contrast, the Indian Embassy’s cultural office announced its arrival on Sina Weibo on July 22 with a nice touch -- free Bollywood movie screenings in Beijing. But since then have updated the page only six times.
“We want youngsters and youth to know what rising India is,” Arun Kumar Sahu, political and cultural counselor at the Indian Embassy told The Hindu.
Well in that case they should post more often.
