Fashion World Talent Awards: Hong Kong's 'Project Runway'

Tepid as the name "Fashion World Talent Awards" may be, we’re expecting cut-throat cat-fighting at Hong Kong’s first homegrown fashion reality TV show.

The formula is simple, if faintly Orwellian. Forty-eight up and coming fashion designers, stylists and fashion photographers will be grouped into teams of three, by drawing lots, and put through a four-month cut-and-sew battle while being tailed by film crews.

The winning team splits HK$150,000 and gets to hold exhibitions abroad, details of which are yet to be confirmed.

Entrants have to be under 40 years old and have two years of experience in the fashion and design industry.

“We’re targeting up-and-coming professionals in the field. While there are plenty of fashion design competitions among fashion students, there are none of the kind among professionals. We hope to give the industry a dose of energy,” said FWTA project executive Pierren Yip.

The competition will be shot in seven episodes and broadcast online and on TV early next year. Local press is already dubbing it Hong Kong’s "Project Runway."

The deadline for enrollment is December 10. Catch the action at the FWTA briefing day at Hong Kong Polytechnic University on November 16. For more details, check out the competition's official website.

FWTA Briefing Day

November 16

NM109, Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hunghom, Kowloon

Tel +852 2959 2250

www.fwta.com.hk