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'Grow' your own mouthless cat at the Hello Kitty Lab

'Grow' your own mouthless cat at the Hello Kitty Lab

Hello Kitty turns 35 and lucky fans can pay homage by creating their very own version of the queen of cute
hello kitty labCute meets high-tech at the Kitty Lab.
Hello Kitty turns 35 this year and Hong Kong is celebrating with a theme park called Kitty Lab that allows fans to design their own Kitty.

Marketing-interactive.com quotes Caroline Tsang, deputy general manager for Sanrio Wave Hong Kong, as saying, "Kitty Lab is not a 'girly type of event' and will appeal to the male segment too." 

Sure. 

Enter Kitty Lab's futuristic anime atmosphere and receive your KTA, that's your Kitty's unique DNA housed inside a so-cute-it-hurts-to-look-at-it, cloud-shaped Hello Kitty. Walk through the Kitty city and find 10 stations with interactive games to pick your Kitty's eyes, clothes, bows and more to determine the look and personality of your very own Kitty. (Check out the Kitty Lab video at the site).

The whole experience is about 45 minutes long and costs HK$100. Tsang estimates upwards of 80,000 fans to turn out, although only 400 people are allowed into the Lab at once, so anticipate long queues. 

Check out Kitty Lab's funky online map or join the Kitty Lab Facebook group for more details. 

In other Kitty anniversary news, Wired.com has a review of the Hello Kitty Wallpaper iPhone app and M.A.C. has a Hello Kitty collection with a promotional video featuring black Kitty versus white Kitty.

Hello Kitty Lab

August 13-30

EMAX Kowloon Bay, 10am-8pm

Tickets HK$120-50, available through Cityline

www.kittylab.com

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