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Fashion forward: What we'll be wearing this year

Fashion forward: What we'll be wearing this year

Lane Crawford womenswear buyer Seville Chow predicts the trends of 2010

Stella McCartney Floral Tulip Skirt
Hong Kong stylemaker Seville Chow tells us what we'll all be wearing in a few months.

 


Lane Crawford
womenswear general merchandise manager Seville Chow has been making sure Hong Kong’s posh ladies are sufficiently well dressed since 1999. Over the years, the jet-setting buyer upped Lane Crawford’s fashion-forwardness by acquiring the most sought after brands like Balenciaga, RM by by Roland, Undercover and Elizabeth & James.

Chow tells CNNGo what all the ladies in Hong Kong will be sporting in the upcoming spring season.

Tropical Exotica


Alexander McQueen Tube Dress, (right) Stella McCartney Floral Tulip Skirt 
For this Spring/Summer 2010, we see dramatic floral prints, vibrant botanical camouflage and eclectic prints mixing playfully together, making it one of the brightest and most glamorous seasons in a while. The key colour palette includes jade, orange, yellow and fuchsia, with jewelled and beaded accessories.

New Femininity


Sharon Wauchob Lace Dress, (right) Givenchy Capsule Collection by Riccardo Tisci white blouse
Ruffles, plissé and ruching are layered to give definition. Primed with pretty edginess, this is the New Femininity movement of Spring/Summer 2010. This ‘soft femme’ mood in silk and chiffons is nurtured in natural hues of nude, white, cream and sand, with hints of blush.

Nomad Traveller


Givenchy Abstract Print Dress, (right) Stella McCartney White Tunic Dress
The new season’s Nomad Traveller treks down the runway in her ethnic-inspired wardrobe, with bold worldly wisdom and down-to-earth womanly charm. From North African deserts to the souks of Morocco, dress for a voyage in striking nomadic style. Go head-to-toe with a monochromatic palette or offset the look with subtle prints, draped in mystique and layered with intrigue.

Urban Athleticism


Lisa Marie Fernandez Scuba suit, (right) Hervé Léger dress

The fusion of sport with luxury has beautifully sculpted a modern look of urban athleticism. Energetic new generation designers have championed the stretchy, the slouchy, the seamed and the slashed to create a sleek city style for the go-getting. The fit is tight, the look is strong and the attitude is fierce. Celebrate body-consciousness and unabashed exhibitionism with the pseudo-athletic aesthetic.

Former CNNGo staff writer Tiffany Lam produced and scripted current affairs documentaries and was a reporter for a local English newspaper before making the brave, brave decision to write about things she’s actually interested in.

Read more about Tiffany Lam