East vs West: Asia’s 10 most viral memes knock out their Western counterparts
A geek posts something silly on the Internet, a message board pounces on it and a meme is born -- be it a video (Numa Numa), image macro (LOLcats) or catchphrase (“This. Is. SPARTA.”). Most of these lulz (laughs) spawned from China’s Baidu forums, Japan’s 2chan and the English-language 4chan. One wonders what might happen if Asian and Western memes duked it out, Street Fighter style. So we’ve lined them up to let the fists fly. 1. Hong Kong Bus Uncle vs. Epic Beard ManHong Kong Bus Uncle This version from HelloAllan has subtitles in English and Chinese. Original video here: Hong Kong Bus Uncle. A young Cantonese man asks the passenger in front to lower his voice -- and Bus Uncle snaps. For six minutes, he rants about the stresses of modern life while the poor rider cowers. First posted in the Hong Kong Golden Forum in 2006, the video attained 1.7 million hits in the first three weeks. Epic Beard Man Two men duked it out on a bus in Oakland, California one of which was a 67-year-old sporting an epic beard and T-shirt that reads "Tom Slick" on the front and “I am a Motherf*****” on the back. The race fueled quarrel ended with the Epic Beard Man getting the last word by pummeling his opponent, splattering blood all over the seats. 4chan jumped on the story; an hour later, the YouTube upload had a million views. Various Epic Beard Man products and t-shirt designs have sprouted up around the internet, with Thomas Bruso attaining cult-classic hero status nearly overnight in many online circles. The video can be found here: Epic Beard Man, but it contains violence and profanity, so signing into Youtube is required.
The low-down: Bus Uncle’s monologue is hilarious if you’re familiar with Cantonese slang and culture (“It’s not settled!”). As for Epic Beard Man… the words on his t-shirt say it all. Winner: Epic Beard Man
2. “What brother is (doing) is not X, but loneliness” vs. Chuck Norris factsLonely brother eating ramen Chuck Norris Facts The low-down: The Norris running gag has grown tired, but what meme doesn't eventually get old? Winner: Lonely brother
3. Jia Junpeng vs. Slender ManJia Junpeng Slender Man The low-down: Slender Man’s evolution was somewhat calculated, while the popularity of Jia Junpeng is remarkable. Who’d expect a random one-sentence post to become a national obsession? Winner: Jia Junpeng
4. The Grass Mud Horse vs. The Flying Spaghetti MonsterGrass Mud Horse The Baidu 10 Mythical Creatures originated in a tongue-in-cheek entry in China’s equivalent of Wikipedia. The article documents ten fictional creatures whose names sound like profanities -- a raised middle finger to the government’s Internet censorship. The most popular animal is the alpaca-like Grass Mud Horse (Cao Ni Ma), which sounds like “F*** your mother.” After the New York Times wrote about the phenomenon, plush toys and faux-documentaries hit the market. The Flying Spaghetti Monster![]() CNN video about the Flying Spaghetti Monster. In January 2005, the Kansas Board of Education proposed that science classes must include “intelligent design” while evolution should be called a theory. Oregon University student Bobby Henderson satirically protested that his Pastafarian theory -- “all things were created by the Flying Spaghetti Monster” -- should be allotted equal time in the classroom. The low-down: The cuddly Grass Mud Horse scores points for being more merchandisable than a googly-eyed ball of pasta. Winner: Grass Mud Horse
5. Little Fatty vs. Nic Cage as EveryoneLittle Fatty Nic Cage as Everyone The low-down: The Nic Cage meme makes fun of an already-famous actor. However, Little Fatty went from obscurity to movie stardom: he played the Last Emperor opposite Maggie Q, Andy Lau and Sammo Hung in Three Kingdoms: Resurrection of the Dragon. Winner: Little Fatty
6. Hikkoshi Baba vs. BAH!Hikkoshi Baba Baba Video from grapplerjoe2007. An old lady, nicknamed Hikkoshi Baba or Miyoko, was peeved at her neighbor for not greeting her when she moved in. For two years, she created as much of a ruckus as possible: blasting music, shining bright lights and whacking a rug on her balcony while screaming “move away!” -- a chant mimicked in numerous parodies. BAH!BAH video from TheAxeGrinder. In September 2006, an audition video for an Xbox commercial surfaced on YouTube and exploded on YTMND. The clip shows an old, confused Argentinean actress yelling “Bah! Bah!” as she shoots down her enemies. The low-down: The Xbox lady pretends to be a demented granny on the warpath, while the Japanese baba appears to genuinely be off her rocker. Nod to the genuinely off kilter. Winner: Hikkoshi Baba
7. Spooo vs. SpengbabSpoo
Spengbab The low-down: I wouldn’t want to run into either innocent-character-gone-bad in my dreams. Winner: Tie
8. Pancake Bunny vs. Spaghetti CatPancake Bunny ![]() A guest was discussing binge drinking and drunk driving on The Morning Show with Mike and Juliet. Inexplicably, the segment cut to an image of a cat sitting in front of a large plate of spaghetti, and then cut back. Spaghetti Cat became popular in 2008 after he was featured on The Soup, and spawned video remixes and fan websites. The low-down: Cute pets juxtaposed with human food and inserted in non-sequitur contexts -- a formula for memetic success. Winner: Tie
9. Ran Ran Ru vs. Alice in Wonderland RemixRan Ran Ru McDonalds video by Ph4t3H4ck. Japanese MAD movies splice audio-visual clips into a zany parody that usually have little to do with the original material. Ran Ran Ru cuts up Japanese McDonalds commercials and sets it to a frantic video game tune, “UN Owen Was Her.” The para para clown has been remixed in hundreds of videos on Nico Nico Douga and YouTube. Alice Remix Nick Bertke (a.k.a Pogo or Pogotron) uploaded a remix video of sounds and images from Disney’s animated “Alice In Wonderland” film. The delicate electronic track was praised on BoingBoing and other high-traffic websites. The low-down: I can listen to Alice on repeat, but was never able to make it more than ten seconds into Ran Ran Ru. Winner: Alice
10. Chin2 vs. Back Dorm Boys vs. Milk and CerealChin2CHIN2 from duenyen. One of the first viral successes was a 2001 video made by two shirtless South Korean teens. The black-and-white, low-res clip shows the Chun Brothers dancing and lip-syncing to a disco song about a Chinese restaurant. BDBBDB VIDEO from ewo. The Back Dorm Boys are two Chinese students who joyfully lip-synched Backstreet Boys songs in their dorm room. When YouTube launched in 2005, they became instance stars, signing contracts with Chinese web and mobile companies. MILK AND CEREALMILK AND CEREAL from MillionDollarBoy1. Two Virginia Tech students lip-synched to the song “Milk and Cereal” by the band G. Love & Special Sauce, using spoons as microphones and a jug of milk as a prop. The video was a hit and inspired young people around America to lip-synch for their lives. The low-down: Viral videos have come a long way. These grainy forefathers seem so primitive next to the “How can she slap” and “Trololol Man” memes of today. Or maybe not. Winner: If we're counting video views, then BDB dominates. Point to BDB Final Score
For more on Asian memes, see CNNGo’s articles about Chinese political utterances that became hot phrases on the Internet, such as “Are you a Communist Party member? Are you prepared to speak for the Party or for the ordinary common people?” and “He hit the wall while he was duo mao mao.” |
La Carmina writes about Harajuku pop culture and all things spooky-cute. She is the author of three books about Japanese pop culture and food, including Cute Yummy Time and Crazy Wacky Theme Restaurants: Tokyo – for which she did all the photos and illustrations. Both books were released in October, accompanied by a US major city book tour.
For more, please visit her website.
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Two men duked it out on a bus in Oakland, California one of which was a 67-year-old sporting an epic beard and T-shirt that reads "Tom Slick" on the front and “I am a Motherf*****” on the back. The race fueled quarrel ended with the
An image of a Chinese emo boy eating ramen began circulating with the caption: “What brother is eating are not noodles, but loneliness.” Baidu’s bulletin boards picked up the phrase and churned out endless riffs, such as “What I am posting is not a post, but loneliness” and “What brother is smoking is not a cigarette, but loneliness.” 
















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