Hua Hin’s luxury hotels tell the world where it's at

Hua Hin has always been a top option for Bangkokians looking for a quick weekend getaway, thanks to its status as a seaside resort for the country’s elite. But in terms of international tourists, it’s nowhere near as popular as Koh Samui, Phuket or Pattaya.

In an effort to get the word out, nine five-star hotels, an award-winning golf club and a vineyard have teamed up for a publicity campaign called "It's in Hua Hin."

The campaign website is certainly pretty, and promotes the events and activities available in and around Hua Hin and neighboring resort Cha Am, which are about two and a half hours south of Bangkok by car. These include the upcoming InterContinental Hua Hin Kiteboarding World Cup, on from March 15-20.