11 of the craziest Thai TV commercials this decade
Although most Thai TV commercials are only 30 seconds long, the talented, creative and, yes, sometimes mildly disturbed writers manage to come up with some very original stuff.
We've scoured Youtube.com looking for 10 of the best from the past decade but we've ended up with 11, as we couldn't bear to leave any of these out. The range of emotions they cover is stunning, from goofy and tragic, to sexist and downright gross. These are the ones that made us laugh, spam our friends with them on Facebook and shake our heads with bemusement. Enjoy!
1. Politically incorrect toothpaste
Thailand generally lacks the fine lines that Western countries use to define political correctness, as this ad by brand Twin Lotus Herbal shows. It’s a noble message -- appearances can be deceiving -- but it would have made more sense had Terry Gilliam directed it.
2. High quality ceiling tiles
The ubiquitous gecko takes center stage as a lizard romance that is tragically interrupted by cheap ceiling tiles. The men at the end take their anger out on their friend as they choke him. “Why are you so cheap!?”
3. Sylvania lights
Thais are famously afraid of ghosts and can recognize several hundred different types of them to prove it. This brilliant ad for Sylvania lights shows that nothing’s really scary. As long as the lights are on.
4. Diet tuna
An oft-forwarded classic that plays with the legendary beauty of Thai females and, again, how appearances can be deceiving.
5. Thailand: Land of (painful) smiles
This ad takes aim at the famous Thai smile and how it brings in tourist dollars. But in order to offset how much oil Thailand burns, those smiles would need to get a whole lot bigger. A sweet ad with a macabre edge.
6. Staying healthy for the lads
Another example of Thailand’s refreshing lack of political correctness shows Thailand’s male/female demographics with a bit of visual flair. Too bad the ad is for fish strips, which smell bad enough to keep the boys away no matter what you look like.
7. Cheers Beer
Cheers Beer came out with a series of ads that showed how the little things in life can be cause for celebration. Not sure what that has to do with beer, but it’s well done.
8. Pay your bills!
A straightforward story with a slight Tarantino-esque edge, this is a good example of Thailand’s love affair with goofy visual humor.
9. My car! Eh, nevermind
A hotel valet gets a bit too excited behind the wheel of a nice car with disastrous results. Not to worry though, the car’s owner has some pretty good insurance.
10. Smartpurse Debit Card
A reliance on physical money can often be a liability, as this very funny but slightly distasteful ad shows.
11. Bad Eyesight
Possibly the most tasteless and/or funniest Thai commercial in history (depending on where you draw the line). A clearer example of the need for proper eyewear simply cannot be made. Best part – the look of ‘oh my God, they wouldn’t…’ on the guards’ faces at the 0:37 mark.
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